Dry Hands. Grip that changes the game.
Grip Formula keeps your hands dry and the ball under control through heat, humidity, and sweat. A non-adhesive formula, legal to compete with.
Grip Formula / $26.49 / Free Shipping
★★★★★ Trusted by quarterbacks at the highest level.
Used by athletes at
Division 1 & Pro Athletes Are you a Division 1 or pro athlete?
Reach out to Belay personally. Tell him what you play and where, and he'll get you connected.
How It Works
Three seconds to a better grip.
- 1ApplyStart with a quarter-size drop, then adjust to preference.
- 2Rub InWork it in until your hands are dry.
- 3CommandThe grip activates as it dries. Go throw.
- 1 ApplyStart with a quarter-size drop on your throwing hand, then adjust to preference.
- 2 Rub InWork it in with both hands for a few seconds until dry.
- 3 CommandThe grip activates as it dries. Now go throw.
The Formula
Why it works.
Launch 1 sold out in 3 weeks. Launch 2 is a new and improved grip.
Reviews
The Standard Bearers.
Quarterbacks who train with it, throw with it, and won't go back.
Aleks Tatum
"I love it. It's amazing. It doesn't feel like there's anything there, it just feels good."
Johnny O'Brien · Northwestern QB
"This stuff is awesome. It improved my grip, and for a guy who doesn't have the biggest hands, it makes all the difference. It's day and night from not using it. You have to get this."
"I've used other grip products, but there's nothing like this one. I've seen huge improvements in my grip. I use it every time I step on the field, and now it's a necessity. I'd recommend it to every quarterback. No doubt."
"For me personally, the reason I love it is it keeps my hands dry. I have really sweaty hands, and it gives me grip."
"I'm a towel guy with sweaty hands, and this keeps them dry. When I throw, my hand stays on the ball. It doesn't slide off the side, so I get all the way through it. If you use a towel a lot or have sweaty hands, you need this. I saw it online, tried it, and it works. 100%."
The Founder
Built by Belay Brummel.
A Cal quarterback who spent three years facing problems no product was built to solve, then started coaching quarterbacks and saw the same gap everywhere.
So he set out to build it himself. The Standard is the first brand built for the hardest position in sports. Grip Formula is only the beginning.
Read The StoryNothing Below The Line
Grip the game trusts.
Built for quarterbacks, by a quarterback.
Shop Grip FormulaGrip Formula · $26.49 · Free Shipping
Launch 1 sold out in 3 weeks. The 4 oz is in stock now and the 8 oz multi-packs are on preorder. Join the list for first word on restocks.